PROJECT BACKGROUND
Webzen is a South Korean game developer and publishing company that was founded in 2000. After the successful debut of Its first game, MU, in Korea, the company published the game internationally. The game was equally popular globally, leading to multiple games sharing the IP. Through acquisitions and mergers, Webzen has become a global player in the industry known for its creative game development and publishing.
OUR SOLUTION
Eidetic Marketing was responsible for designing, fabricating and activating Webzen's 100 Booths B2C at G-Star which is the annual exhibition held in South Korea for the gaming industry. From key visuals to actual construction and brand applications, Eidetic creatively leveraged Webzen's brand values and image to create an experiential booth. From exceeding expected KPIs to the successful management for the entirety of the Exhibition, Eidetic successfully activated Webzen's Global Exhibit.
- 100 booth exhibition area (900m2)
- 252 demo devices for optimal customer experience
- Overall design, fabrication of booth and brand applications
- HR employment and on-site management for totality of exhibition
- 100 booth exhibition area (900m2)
- 252 demo devices for optimal customer experience
- Overall design, fabrication of booth and brand applications
- HR employment and on-site management for totality of exhibition
